Does marketing feel like *too much* sometimes? Let’s make it just.right.

I’ve worked with brands of all shapes and sizes. I’ve tested and learned… so you don’t have to start from scratch! 

I know your challenges: social media content takes time, email marketing can feel complex and trends are constantly changing. That’s where I come in. 

I’ll help you navigate the noise and focus on what truly matters: connecting with your audience and growing your brand confidently.

Let’s make digital marketing work for you, not vice versa. 

I started my digital marketing career in 2011 with a fast-paced role at Pause Fest, a globally recognised, Melbourne-owned tech festival.

That role taught me the fundamentals of integrated marketing campaigns and sparked my passion for digital strategy.

From there, I cut my teeth at a social media marketing agency, working across beauty and lifestyle brands to develop my strategic toolkit.

Since then I have worked for and with a range of brands (because I like to learn and keep it interesting).

This has seen me:

  • Contributing a whopping $9M+ in ticket sales from social ad campaigns

  • Reducing the cost of finding new customers by 78% for a tech start-up

  • Delivering up to 20x return on social ad spend for eCommerce clients

  • Working with a B2B client for 104% YoY growth in their social presence

  • Building email automations that drove $150k+ in passive sales for a small eCommerce brand

Career Highlights

  • Speaking and lecturing at Victoria University, Melbourne University, and Theatre Network Australia and other industry events

  • Consulting for Swinburne University's digital marketing curriculum

  • Being a panel judge at The Drum Digital Awards

My Certifications

  • Journalism, Honors (RMIT)

  • Digital Marketing Strategy (RMIT)

  • Klaviyo Deliverability & Product Certificates

  • The Digital Picnic: Social Ads Mastery & Video Editing

  • Google Digital Garage: Fundamentals of Digital Marketing

Now let’s talk about you…

You're not just looking for another marketing consultant – you're seeking a partner who understands that sustainable growth comes from authentic connection and strategic thinking.

We'll create magic together if:

  • You're ready to put your customers at the heart of your digital strategy

  • You believe in creating content that genuinely resonates with your audience

  • You're looking for data-driven strategies that align with your values

  • You want sustainable growth, not just quick wins

Perfect For

  • eCommerce brands ready to scale their revenue

  • Service-based businesses seeking qualified leads

  • B2B organizations building thought leadership

  • Tech startups preparing for growth

  • Sole traders building their personal brands

Let's Connect

Ready to make a difference for your business and become unforgettable to your customers?

Let's chat about your vision and how we can make it a reality.

Want to upskill yourself?

I keep my finger on the pulse so you don’t have to…

Whether you’re a keen DIYer, a digital marketer who needs a refresher, or a business owner who wants to get the rest of their team on board, I have a workshop or course for you!