Strategy in a Day Workshop

Andrea leaning with two hands on a desk next to a student who is explaining something while both of them look at a laptop. There is a notebook and water bottle on the desk. Behind them is a green, black and beige square wall

Get clear. Get Focused. Get Results.

Build your marketing strategy in a day with this intensive workshop.

I’ll be there to guide, provide feedback and frameworks, and you will walk away with a 12-month strategy to grow your business!

By the end of the day, you’ll have a clear, actionable strategy tailored to your business, covering:

  • Your Brand & Differentiation – Nail down exactly who you are, what makes you different, and why customers should care.

  • Your Ideal Audience – Get inside their heads so you can create content that actually connects.

  • Content That Works – A repeatable framework for posts, emails, and campaigns that build trust and drive action.

No more second-guessing. No more scrambling for content ideas. Just a roadmap that works, so you can show up consistently without burning out.

The Details

Date: Saturday, May 17th, 2025
Time: 10 AM – 3 PM
Location: Good Axe, Preston
Lunch Provided

Spots are limited so I can provide personalised feedback.

This workshop is perfect for


→ Small business owners who want a clear marketing strategy, without the agency price tag.


→ Founders who are tired of ad-hoc content and need a structured plan.


→ Anyone who’s done a self-paced course before… and never finished it.

If you’re ready to stop winging it and start marketing with confidence, this is your chance.

What you’'ll have at the end of the day

  • ✓

    A strategy you can start implementing straight away.

  • ✓

    A proven content framework.

  • ✓

    Personalised feedback for your business.

  • ✓

    A 12 month marketing plan.

Hi, I’m Andrea, and I’m here to help get your marketing on track with a solid strategy that gets you sales. 

Over the last 14 years, I’ve worked with a wide range of brands, from small businesses, and tech start-ups to established eCommerce brands and large arts institutions on successful digital marketing campaigns.

Here’s what that looks like:

  • $9M+ in ticket sales for Arts Centre Melbourne

  • 80% lower customer acquisition costs for a tech start-up

  • Social ads delivering 20x returns for eCommerce brands

  • B2B clients doubling their audience in a year

  • Email automations driving $150K+ in passive sales

  • Product launch strategies selling out stock

What I want you to take away from this is simple: you can have a marketing strategy that works for you. And won’t it be wonderful to breathe that sigh of relief when you have a plan in place? 

Past course attendees say…

  • I feel like I have an understanding of digital marketing that I didn't have prior.

    It's been really helpful for me to understand what I need to do to grow.

    Dominique T, Small Business Owner

  • Andrea's Digital Marketing Course covers an enormous amount of content in an easy to understand way.

    I found it a fantastic refresher to build on my existing knowledge and gained new insights into every aspect of digital marketing for my small business.

    Kate H, Eli Speaks Jewellery

  • Andrea is an exceptional facilitator & teacher.

    I am a digital native and this course gave me more knowledge than working with my marketing team. 110% worth the time, cost, experience. Amazing!

    Jade D, Emotional Intelligence Facilitator

  • Andrea is a great trainer.

    Her going through the weekly homework was 10/10. Genuine templates and content. I actually created business documents from the homework tasks.

    Jarrad A, Freelancer

  • The course was absolutely phenomenal!

    It's incredibly practical and tailored to suit the specific needs of your company. My experience was nothing short of fantastic - it equipped me with the confidence and knowledge of various tools in the digital realm.

    Daniela M, Digital Marketer

Strategy in a Day FAQs

  • Just a laptop or notebook, a willingness to dive in, and any existing brand or content materials you have (if applicable). Everything else—including lunch—is sorted!

  • Not really, the worksheets we complete on the day will help you form the strategy but it is always good for you to have a solid understanding of your business and goals.

  • Not at all! This workshop is designed for small business owners at any stage. Whether you're just starting or have been in business for years, you'll leave with a clear, practical strategy tailored to your brand.

  • You’ll have a solid plan to work from, but if you need extra support, I offer follow-up consulting and resources to help you stay on track.

  • Nope! While social media is a key tool, we focus on your entire marketing strategy—from email to website content to brand positioning—so your efforts work together seamlessly.

  • Absolutely. This workshop isn’t about one-size-fits-all tactics—it’s about building a strategy that’s unique to your brand, no matter what industry you’re in.